6.5.1 Think first of the message that you want to send to your targeted audience?
“No Project Is Too Small For Us To Undertake And We Guarantee To Put The Customer First Always Because We Are The Best Soil Explorer’’ is Quantum Geotechnical Engineering Services first message to Quantum Geotechnical Engineering Services client which meets to our vision to give the best service to our client.
6.5.2 Which media will be most effective in reaching your target market?
Quantum Geotechnical Engineering Services choose four medium in order to promote our services which are website, and magazines and directory
Website
We believe that nowadays situation, internet will be the best choice to advertise our company to public. There are two sources for us to promote our service in website. Firstly Quantum Geotechnical Engineering Services will have our own company website which provides all the detail of our services and our company. Secondly, we will also publish our advertisement at advertisement webpage which are yellow pages online, web portal Malaysia.com andMalaysia
Magazines
As we know, most magazines have a very specific readership based on factors such as interests, age, and gender. By leveraging readership demographics, Quantum Geotechnical Engineering Services instantly ensure that our message is being seen by the right people by advertise it in IEM magazine and Forbes. Quantum Geotechnical Engineering Services choose half-page, color and glossy format for advertisement on the selected magazines. Quantum Geotechnical Engineering Services also proposed to advertise at the selected magazines for about 6 months per magazine
Directory
The directory that we used is Yellow Pages which have been known that it was used widely either inMalaysia
6.5.3 How much of your annual advertising budget you are going to spend on each medium?
Website
Cost for construct our own website is RM 2000 for maintenance and server payment and for advertise at others website, we spend about RM 2000 per year
Magazines
Quantum Geotechnical Engineering Services spend about RM4000 to advertise our project at magazines. We will spend RM 2000 for each magazine per year
Directory
Cost for advertise at directory segment is about RM 2000 per one directory.
6.5.4 What percentage of your annual advertising budget?
The percentage of advertising budget for magazines is the highest compare to website and directory. This is because, even we believe that website will give the high expectation for customer about us; we also find another medium to convince our customer about our services
6.5.5 If it is appropriate to your business you may want to incorporate sales promotion activities into your advertising and promotion plan, such as offering free samples, coupons, point of purchase displays, product demonstrations?
Advertising and promotion is very important to attract the customer to use our company services. For that purpose, QGES develop a plan to promote the service offered. To make our company well known over the public especially in construction field, we planned to advertise our company through:
Magazines - Magazines ads can get quite expensive. However, it very effective to find out if there's a magazine that focuses on your particular industry. Such as, our company does geotechnical service, so we will used magazine which focus in construction industry such Engineer Magazines. If there is one, then the magazine can be very useful because it already focuses on your market and potential customers. Consider placing an ad or writing a short article for the magazine
Newsletters - These methods can be powerful means to conveying the nature of our organization and services. This is using a consultant for the initial design and layout. It is quite inexpensively because it is can be only done by generate using desktop publishing tools and produce an interesting newsletters
Newspapers (major) - Almost everyone reads the local, major newspapers. So, we can get our business in the newspaper by placing ads, writing a letter to the editor or working with a reporter to get a story written about our business. Advertising can get quite expensive. Newspaper are often quite useful in giving advice about what and how to advertise. The time to advertise is depends on the buying habits of our customers
For the starting our company known well, our company will give discounts to customer and getting the testimonials. The testimonial also can be use in advertising our services. Discounts will also give to regular customer and depends on the package choice
6.5.6 Marketing materials
6.5.7 Publicity
To generate publicity, another avenue of promotion will be done. Such as:
Annual reports - Disseminate these to key stakeholders which it can ripe with information if they include an overview of our company’s year's activities, accomplishments, challenges and financial status
Collaboration or strategic restructuring – these is done when our organization is undertaking these activities and celebrate it publicly
Networking - Spread the word to peers, professional organizations and those with who interact outside the organizations such as educators, consultants, suppliers, clients, etc.
Novelties - It seems more common to find ads placed on pens and pencils, coffee cups, T-shirts, etc. These can be powerful means of advertising if indeed current and potential customers see the novelties. This condition often implies additional costs to mail novelties, print T-shirts and so on. All of these also can given to customer and promote our company services
Relationships with key stakeholders – At least one representative from each major stakeholder group will identify and take them to lunch once a year. What seem as short, informal exchanges can cultivate powerful relationships of interest and concern
Special events -- These tend to attract attention, and can include, e.g., an open house, granting a special award, announcing a major program or service or campaign, etc
Special offers -- We see these offers all the time. They include, for example, coupons, discounts, sweepstakes, sales, etc
Sponsorships – the advertising also can be done by being a main sponsor to the student activities which related with our services and can generate a publicity of our companies
“No Project Is Too Small For Us To Undertake And We Guarantee To Put The Customer First Always Because We Are The Best Soil Explorer’’ is Quantum Geotechnical Engineering Services first message to Quantum Geotechnical Engineering Services client which meets to our vision to give the best service to our client.
6.5.2 Which media will be most effective in reaching your target market?
Quantum Geotechnical Engineering Services choose four medium in order to promote our services which are website, and magazines and directory
Website
We believe that nowadays situation, internet will be the best choice to advertise our company to public. There are two sources for us to promote our service in website. Firstly Quantum Geotechnical Engineering Services will have our own company website which provides all the detail of our services and our company. Secondly, we will also publish our advertisement at advertisement webpage which are yellow pages online, web portal Malaysia.com and
Magazines
As we know, most magazines have a very specific readership based on factors such as interests, age, and gender. By leveraging readership demographics, Quantum Geotechnical Engineering Services instantly ensure that our message is being seen by the right people by advertise it in IEM magazine and Forbes. Quantum Geotechnical Engineering Services choose half-page, color and glossy format for advertisement on the selected magazines. Quantum Geotechnical Engineering Services also proposed to advertise at the selected magazines for about 6 months per magazine
Directory
The directory that we used is Yellow Pages which have been known that it was used widely either in
6.5.3 How much of your annual advertising budget you are going to spend on each medium?
Website
Cost for construct our own website is RM 2000 for maintenance and server payment and for advertise at others website, we spend about RM 2000 per year
Magazines
Quantum Geotechnical Engineering Services spend about RM4000 to advertise our project at magazines. We will spend RM 2000 for each magazine per year
Directory
Cost for advertise at directory segment is about RM 2000 per one directory.
6.5.4 What percentage of your annual advertising budget?
The percentage of advertising budget for magazines is the highest compare to website and directory. This is because, even we believe that website will give the high expectation for customer about us; we also find another medium to convince our customer about our services
6.5.5 If it is appropriate to your business you may want to incorporate sales promotion activities into your advertising and promotion plan, such as offering free samples, coupons, point of purchase displays, product demonstrations?
Advertising and promotion is very important to attract the customer to use our company services. For that purpose, QGES develop a plan to promote the service offered. To make our company well known over the public especially in construction field, we planned to advertise our company through:
Magazines - Magazines ads can get quite expensive. However, it very effective to find out if there's a magazine that focuses on your particular industry. Such as, our company does geotechnical service, so we will used magazine which focus in construction industry such Engineer Magazines. If there is one, then the magazine can be very useful because it already focuses on your market and potential customers. Consider placing an ad or writing a short article for the magazine
Newsletters - These methods can be powerful means to conveying the nature of our organization and services. This is using a consultant for the initial design and layout. It is quite inexpensively because it is can be only done by generate using desktop publishing tools and produce an interesting newsletters
Newspapers (major) - Almost everyone reads the local, major newspapers. So, we can get our business in the newspaper by placing ads, writing a letter to the editor or working with a reporter to get a story written about our business. Advertising can get quite expensive. Newspaper are often quite useful in giving advice about what and how to advertise. The time to advertise is depends on the buying habits of our customers
For the starting our company known well, our company will give discounts to customer and getting the testimonials. The testimonial also can be use in advertising our services. Discounts will also give to regular customer and depends on the package choice
6.5.6 Marketing materials
6.5.7 Publicity
To generate publicity, another avenue of promotion will be done. Such as:
Annual reports - Disseminate these to key stakeholders which it can ripe with information if they include an overview of our company’s year's activities, accomplishments, challenges and financial status
Collaboration or strategic restructuring – these is done when our organization is undertaking these activities and celebrate it publicly
Networking - Spread the word to peers, professional organizations and those with who interact outside the organizations such as educators, consultants, suppliers, clients, etc.
Novelties - It seems more common to find ads placed on pens and pencils, coffee cups, T-shirts, etc. These can be powerful means of advertising if indeed current and potential customers see the novelties. This condition often implies additional costs to mail novelties, print T-shirts and so on. All of these also can given to customer and promote our company services
Relationships with key stakeholders – At least one representative from each major stakeholder group will identify and take them to lunch once a year. What seem as short, informal exchanges can cultivate powerful relationships of interest and concern
Special events -- These tend to attract attention, and can include, e.g., an open house, granting a special award, announcing a major program or service or campaign, etc
Special offers -- We see these offers all the time. They include, for example, coupons, discounts, sweepstakes, sales, etc
Sponsorships – the advertising also can be done by being a main sponsor to the student activities which related with our services and can generate a publicity of our companies
6.5.8 Your business web site
Quantum Geotechnical Engineering Services have produced our own website at http://quantum-geotech.blogspot.com/ Our website has some criteria that fit into our advertisement and promotion plan
Another than that, we will also want to place the comment segment from our client at our website which will give some information about their experience towards our services. We also will place our previous and current project to show to public our company has potential to be a huge company
6.5.9 Tradeshows
Tradeshows is also one of effective method for advertising. Our company can join in any event such as local seminar, exhibition, convention, expo, seminar and so on. In this event, we can give a short presentation or explanation about our services. In addition, we can distribute brochures or pamphlet of service. It's amazing that one can send out 500 brochures and be lucky to get 5 people who respond.
For the starting, our company was planning to held a launching ceremony at the first day opening. The event will held at QGES Head Office,
